








Recent studies reveal alarming levels of contaminants in both tap and bottled water that most households consume daily without realizing the health risks.
Click any contaminant to discover its health risks and how widespread the problem really is
Microplastics were detected in 83% of tap water samples worldwide — and scientists have even found them in the placenta of newborn babies. These particles are so tiny they can enter human cells, with long-term effects still uncertain.
For parents, the thought that plastics could already reach their children before birth is deeply concerning. Early research links microplastics to inflammation and potential disruption of natural body processes.
Old household pipes can release lead and copper into drinking water — substances that should never be in a child's glass. Even in small amounts, these metals build up in the body over time.
Lead exposure has been linked to learning difficulties, developmental delays, and reduced attention span. For parents, it's a silent threat that often goes unnoticed — until it's too late.
Everyday medicines — from painkillers and antibiotics to hormones — are only partially removed in wastewater treatment. Traces of them often make their way back into drinking water.
Even at low concentrations, these residues can disrupt the body's natural balance. For families, the concern is clear: water should support the body's regeneration — not add invisible stress.
PFAS — known as "forever chemicals" — have been detected in tap water across many regions in Europe. Once in the environment, they remain for centuries, and each generation passes the burden to the next.
For parents, the thought that these chemicals can quietly accumulate in their children's bodies makes safe water a non-negotiable. They hardly degrade, meaning today's exposure affects future generations.
Even treated water can harbor resistant microorganisms like Cryptosporidium, Giardia, and E. coli that cause severe gastrointestinal illness and pose serious threats to children and immunocompromised individuals.
Some pathogens resist standard chlorine treatment, while aging infrastructure allows contamination to occur after treatment but before reaching your tap.
A 3-person household consumes up to 2,200 PET bottles per year just for drinking water. Plastic bottles aren't only wasteful — they release microplastics and chemicals that can leach into the water.
For families, bottled water means unnecessary cost, effort, and hidden risks. Add the CO₂ from transporting millions of liters across countries, and the burden becomes clear.




Clean drinking water is not a luxury, it is the foundation of lasting health. With Pure Water, you bring clarity, safety, and vitality into your home every single day, for every glass your family drinks.
Tailored consultation and system recommendations designed for your specific needs and local water quality. No cookie-cutter solutions.
Expert installation by certified technicians or simple setup designed for ease. Your choice, your convenience.
German-engineered components designed for durability and consistent performance over many years of daily use.
Designed to help reduce exposure to contaminants while preserving essential minerals for great-tasting water.
Transforms tap water into naturally pure, energized water
Free of particles from tap pipes or plastic bottles
7-stage filter system designed for sustainability and ease
Designed to help reduce microplastics, drug residues, and hormones (depending on local water quality)
Never have to transport plastic or glass bottles again
300x smaller environmental footprint vs. bottled water
Join thousands who have transformed their daily hydration routine and discovered what it truly means to drink water that's been crafted with intention and care.
- Sacha
- Ms. Krumrein
- Mr. Drippe
Become part of an inner circle dedicated to conscious hydration and planetary stewardship. Receive monthly rituals, wellness insights, and updates on our charitable partnerships.
Together, we're creating ripples of positive change one mindful sip at a time.

We use a multi-stage purification process designed to remove contaminants while preserving the natural minerals that make water taste fresh and balanced.
At the core is a high-efficiency activated carbon block that captures microplastics, chlorine, pesticides, pharmaceutical residues, viruses, and other organic compounds. This is combined with advanced ion exchange and ultrafine filtration layers that target heavy metals and “forever chemicals” (PFAS).
The result: clean, safe, and naturally pure water — filtered right at home, without the waste of bottled water or the questionable quality of tap water.
Pure Water systems are designed for minimal maintenance and easy handling. We schedule an appointment with you once a year to replace the natural filter if desired. We provide detailed guidance and all necessary supplies.


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